Content Editor

The SEO content editor that takes its targets from the live SERP

Terms, word count, headings and images: every target in this content optimization tool is measured from the pages currently ranking for your keyword, not from a generic checklist.

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Targets from live competitorsContent, SEO & AI scoresAI detector & humanizerPublish to your CMS

example.com · content editor

Content Score

Terms

keyword research4/3–7
search volume1/2–5
serp analysis2/1–4

Most SEO writing tools score your draft against a fixed rubric: a list of ranking factors someone wrote down once and now applies to every keyword in every market. That rubric cannot know that a comparison query wants 2,400 words and eleven H2s while the product query beside it ranks 700-word pages. So it guesses, and you write to a number nobody can trace.

This editor works the other way round. Enter a keyword and a market, and it reads the results ranking for that exact query right now, extracts the terms those pages use and how often each appears, and turns that spread into the targets you write against. When the SERP moves, your targets move with it, because they were never anything but a description of the SERP in the first place.

What follows is the whole loop: a brief built from live competitor data, three scores that recalculate as you type, the checks that catch an AI-flavoured paragraph or an unlinked page before publication, and a one-click push into your CMS.

Guidelines

Targets measured from the pages that already rank

Enter a keyword and market, and we read the current top results, extract the terms those pages actually use and how often, and turn that spread into usage ranges. Word, heading, paragraph and image targets come from the same competitor band, so when the SERP shifts, your targets shift with it. Nothing here is an average of the whole web; it is a measurement of the ten pages you are trying to displace.

✓Every term carries a min/max usage range, not a single number
✓Structure targets derived from the pages you're competing with
✓Density warnings when a term tips over into stuffing
✓Re-run the analysis when the SERP changes and the brief updates with it

Targets measured from score

Write

Three scores that move with every sentence

Content Score, SEO Score and AI Search Score are computed from your draft as you type: term coverage, structure, readability, and the signals that make a passage easy for an assistant to quote. No re-analysis round trip, no waiting for a server to grade you. The scoring runs in the browser, which is why it can afford to update on a keystroke rather than on a button.

✓Live scoring in the browser, not a queued re-analysis
✓Outline builder that plans the article section by section
✓Inline AI assist for drafting, rewriting and tightening
✓Import a published URL and score the text you already have

Three scores that move score

Check

The checks that belong before publication, not after

Before anything goes live: run the AI detector and humanize what reads robotic, check the draft for plagiarism, and let the editor propose internal links pulled from your own sitemap. It also reads that sitemap when you start a query: an identical slug is flagged as a duplicate, a close keyword overlap as possible cannibalisation. It warns you; it does not block you.

✓AI-detection score with a humanizer for the flagged passages
✓Plagiarism check against published sources
✓Internal link suggestions drawn from your own published pages
✓Duplicate-slug and cannibalisation warnings before you write

The checks that belong score

Ship

Straight into the CMS you already use

A finished draft goes to WordPress, Ghost, Payload or Strapi without a copy-paste round trip that strips your headings. Credentials are encrypted at rest and are never sent back to the browser. If your workflow needs a human in the loop, export instead, or share an editable link with the person who signs it off.

✓WordPress (REST API or our plugin), Ghost, Payload and Strapi
✓Credentials encrypted at rest, never returned to the client
✓Export, or share an editable link for review
✓Documents filed per domain, so client work never gets tangled

Straight into the CMS score

How does it work?

Start a query

Enter your keyword and market; we read the live SERP.

Write to the targets

Terms, structure and the three scores update as you go.

Clean it up

Detector, humanizer, plagiarism and internal links.

Publish

Push to your CMS, export, or share an editable link.

What an SEO content editor should actually do

The category has drifted. A lot of what ships as an SEO writing tool is a word processor with a term list bolted to the side, where the term list came from a model that was asked to imagine which words a page about this topic might contain. That is a plausible list. It is not a measurement, and it cannot be checked.

A content optimization tool earns the name when three things are true: the targets come from the live SERP rather than a static rubric, every target is traceable to a source you can go and look at, and the scoring updates fast enough to change the sentence you are currently writing. Anything slower turns into a report you read after the fact, which is a different and much less useful product.

Targets pulled from the results ranking for your exact query and market
Ranges instead of single numbers, because ranking pages disagree with each other
Scoring in the browser, so the feedback arrives while the draft is still soft
Every number traceable to the pages it was measured from

From content brief to published article, without leaving the tab

A brief is only worth writing if the writer can act on it. The outline builder turns the keyword analysis into a section-by-section plan (headings, the terms that belong under each, and the length band the ranking pages sit in), so the document a writer opens already knows what it is supposed to be.

From there the loop stays in one place. Draft with inline AI assist where it helps and by hand where it does not. Watch the three scores rather than guessing. Run the detector and the plagiarism check while there is still time to rewrite. Accept the internal links the editor suggests from your own sitemap, which is usually the cheapest ranking improvement available to a site that already publishes regularly. Then push to the CMS.

For an agency or a freelance consultant this collapses the usual chain of a keyword tool, a brief document, a writing app, a detector, a plagiarism service and a CMS login into a single document that carries its own targets.

Optimising content you have already published

New articles are the smaller half of most content programmes. The larger half is the eighty posts already on the site, some of which rank on page two and would move with an afternoon's work.

Import one by URL and the editor scores the existing text against the same competitor-derived targets it would use for a new draft, so you can see the gap between what you published and what is currently ranking before you touch a word. Pair that with a site-wide crawl from the Site Audit and you get both halves of the picture: which pages are technically holding themselves back, and which are simply under-written for the SERP they are chasing.

Perfect workflow

One platform. One workflow. The full content loop.

Find the gaps

Keyword Clustering →

Real keyword data from your competitors, filtered and clustered into briefs.

Write & optimize

SEO Content Editor →

Write to targets measured from the pages already ranking.

Fix what's broken

Content Audit →

Crawl the domain and work a fix list ordered by impact.

Check the answers

AI Visibility Tracker →

See whether ChatGPT, Gemini, Perplexity and Claude name you.

Frequently asked questions

Where do the keyword targets come from?+

From the pages currently ranking for your keyword. We fetch the top results, extract the terms they use and how often each appears, and set your min/max ranges from that spread. There's no fixed list of ranking factors behind it; the SERP is the reference.

How is this different from a generic AI writing tool?+

A generic AI writer produces text. This produces text against a measured target: term ranges, word count, heading count and image count taken from the pages you're competing with, plus a score that tells you where the draft still falls short. The AI assist here is a drafting aid inside that structure, not the structure itself.

Can I optimize an article that's already published?+

Yes. Import it by URL and the editor scores the existing text against the same competitor-derived targets, so you can see what's missing before you touch a word.

Does it build a content brief as well?+

Yes. The outline builder plans the article section by section from the same keyword analysis, so the headings, the terms that belong under each and the target length are set before the first sentence. You can write against that brief here or hand it to a writer.

Will it warn me if I already have a page on this topic?+

Yes. When you start a new query the editor reads your sitemap and checks the proposed slug and keyword against your published pages: an identical slug is flagged as a duplicate, a close overlap as possible cannibalization. It warns you; it doesn't block you.

Which CMS platforms can I publish to?+

WordPress (via the REST API or our plugin), Ghost, Payload and Strapi. Credentials are encrypted at rest and are never sent back to the browser.

How reliable is the AI detector?+

It gives a probability, not a verdict. Treat a high score as a prompt to rewrite the passages it flags, not as proof of anything. No detector on the market, ours included, is conclusive, and we'd rather say that than let you rely on a number that can't carry the weight.

Does the editor work for languages and markets outside the US?+

Yes. A query carries a market and language, and the SERP we measure is the one for that market, so the terms, the length band and the structure targets are the ones that market's ranking pages actually use, not a translation of the US result.

Explore the rest of the platform

Keyword clustering →

In progress — what we are building to decide what to write next.

Content audit →

Find the published pages worth rewriting first.

AI visibility tracker →

See whether the finished page gets cited by assistants.

Your brand deserves to be seen, everywhere.

AI is shaping decisions. If you're not in the answers, you're not even considered. Win the next wave of search.

Get started now →